Nowadays, advertising has become quite necessary for all industrial firms to sell their products
& attract as many customers as possible. It may be defined as the art of making people want to buy
products & services. It is the art of making goods & services known by customers. People,
however, don’t agree as to whether advertising is beneficial or harmful.
In fact, many people argue (believe) that advertising is so essential for both businesses & consumers. It attracts (draw) the attention of people to a particular products. It inform them about new items, their prices & even their right use. It also stimulates innovation & competition between different firms & thus it is one of the best ways to improve products & creates needs. In addition, advertising sponsors social events like sports competitions & car races. Moreover, it is an industry itself. That’s to say that it provides work for people & offers many services such as finding jobs, announcing a birth, a marriage or death and buying or selling a house. On the other hand, many people disagree with this point of view. They argue that advertising is harmful. They think that it has negative impact on people as most of them believe what advertisements say & , of course, it is highly immoral to sell people thinks they don’t really want. In other terms, advertisements influence people , especially illiterate & unconscious, about which product to buy. It manipulates consumers (treat them like robots). To sump up, we can say that advertising has both advantages & disadvantages. Thanks to adverts, consumers can have information about the different products but it is up to them to decide which product to buy.