Topic47:
Advertising and promotion are two related marketing tools, both widely used in the modern world. Discuss the difference between advertising and promotion. Typical Essay:
Advertising and promotion are two related marketing tools, both widely used in the modern world. At first glance, it may be difficult to understand what exactly the difference between advertising and promotion is, since they both use many of the same techniques, and apply them for very similar ends. A few things differentiate advertising and promotion from one another, including the scope of time involved, overall cost, impact on sales, the purpose, and what kind of companies the technique is suitable for. Both advertising and promotion are types of marketing, involved in getting information about a product out to the buying public. Advertising is usually undertaken by mid- to large-level firms, which come up with cohesive messages that help strengthen the brand and aim to build long term sales. Advertising includes things like buying radio or television spots, printing up advertisements in regional or national papers, hiring guerrilla marketing teams to spread the word about the product, or billboard or poster campaigns. Advertising has at its goal not only an increase in sales in the short- to mid-term, but also a strengthening of the brand and image of the company and products, to build long-term sales and consumer loyalty. Advertising is a costly endeavor, and it can be months or even years before results are seen from a successful ad campaign. As a result, measuring sales directly from advertising can be difficult, although overall trends will of course be noticeable. Advertising is, as a result of its long-term agenda and high cost, best suited for large companies, or larger medium-sized companies, which have the budget for comprehensive campaigns, and a higher interest in building long-term sales.
Promotion, on the other hand, is a more short-term strategy. Although brand-building may occur as a result of promotions, it is not the point. The only real purpose of a promotional campaign is to build sales in the short term, either to move a company back into the black, to build capital reserves for expansion, or as a long-term strategy of constant promotional pushes to reach sales goals. Promotions include things like two-for-one specials, coupons in the local or regional paper, free samples, or special in-store events.
Because promotions are so easy to set up, and tend to be created for short-term gains, they are well-suited to small- or medium-sized companies. Although ad agencies may come up with promotional campaigns as part of a larger ad campaign, promotions are the sort of thing that even a one-person company can put together to help drive sales. This is not to say that larger companies don’t use promotions, of course, and many rely heavily on promotions in tandem with larger regional or national ad campaigns. Coupons, heavily discounted products, and value-added services like technical support are all examples of promotions that might be used by national chains. There is, of course, a great deal of overlap between advertising and promotion. The two disciplines feed and support one another, and healthy ad campaigns often rely on promotions, and visa versa. For example, a company may offer a two-for-one coupon on a product for two weeks before Christmas, with this promotion expected to bring in more business. For months before hand, the same company would likely have an ad campaign pushing that same product, and the campaign would continue for months after the promotion. The promotion, in this case, serves to bring a surge of interest in at a specific time during the ad campaign, helping to make the campaign more effective. Topic48:
Write a composition on the dangers of food poisoning.
Typical Essay:
Food poisoning is a common, usually mild, but sometimes deadly illness. It comes from eating foods that contain germs like bad bacteria or toxins, which are poisonous substances. Typical symptoms include nausea, vomiting, abdominal cramping, and diarrhea that occur suddenly (within 48 hours) after consuming a contaminated food or drink. Depending on the contaminant, fever and chills, bloody stools, dehydration, and nervous system damage may follow. These symptoms may affect one person or a group of people who ate the same thing (called an outbreak). Foods from animals, raw foods, and unwashed vegetables all can contain germs that cause food poisoning. The most likely source is food from animals, like meat, poultry (such as chicken), eggs, milk, and ****lfish (such as shrimp).
Some of the most common bacteria are:
The Centers for Disease Control and Prevention (CDC) estimates that in the United States, food poisoning causes about 76 million illnesses, 325,000 hospitalizations, and up to 5,000 deaths each year. One of the most common bacterial forms of infection, the salmonellae organisms, account for $1 billion in medical costs and lost work time. Worldwide, diarrheal illnesses are among the leading causes of death. Travelers to developing countries often encounter food poisoning in the form of traveler's diarrhea or "Montezuma’s revenge." Additionally, there are possible new global threats to the world's food supply through terrorist actions using food toxins as weapons. As a conclusion, I would like to say that it is necessary for people to avoid food poisoning, to prepare, ****, and store foods properly.
Topic49:
Which one do you prefer: organic food or processed foods? Give arguments.
Typical Essay:
Organic food is food which has been produced to standards designed to keep the production more 'natural'. Fewer, if any, chemicals are used and most pesticides are banned - when they are used they are very carefully controlled.
For example in the UK, there are various bodies to certify food and producers as organic. One of the main ones is the Soil Association which checks organic foods are organic, runs campaigns to educate the public, helps farmers switch to organic farming and carries out scientific research into organic farming.
Some people say organic foods are better than processed foods because with processed foods there can be hidden fats, salt and sugar that can go in during the processing. Food certified as organic is not allowed to contain GM (genetically modified) ingredients.
Eaters of organic food think that it tastes better. Some people buy organic meat because the animals are treated better. In addition, there is not the risk of farming chemicals affecting water supplies.
Another thing that is not allowed is giving drugs like antibiotics and hormones to animals. Animals have to be kept in certain ways. Chickens, for example, have to be free to scratch about and get plenty of sunlight, among other things.
https://news.bbc.co.uk/cbbcnews/hi/find_out/guides/uk/organic_food/newsid_2327000/2327671.stm
Topic50:
Write a composition in which you discuss the difference between natural and organic foods.
Typical Essay:
Not long ago, organic would have been defined as those things derived from plant or living materials. Today there are strict standards in many countries about what foods can be labeled organic. The terms organic and natural can be confusing ones because they may imply things that are made from nature, but aren't necessarily the same.
Foods can be labeled organic and natural, which means they tend to lack chemically produced substances, but when a food is called organic, this takes the matter one step further. It means that the producer of the food has created the food under strict and regulated circumstances. Government organizations like the US Department of Agriculture create standards, which foods must meet in order to be considered organic and carry an organic label. These foods tend to be free of hormones, are only treated with pesticides considered “organic,” and the food is produced in a region where organic food production is possible. It can take several years for a farm to convert to the standards required to consistently get that organic label. Sometimes the line between organic and natural is confused because it would make sense to think of foods that are minimally processed as containing no pesticides. One of the main differences between organic and natural is the way the government defines these terms. When you buy organic foods they must meet certain defined standards.
At present most governments do not have an official definition of natural. They may go so far as to describe natural as not chemically produced, but there is little to no certification for “natural foods” or things called “all-natural.” When a food is natural, that really doesn’t tell you much about it, nor does the description guarantee a certain purity or safety of the product. A natural food, unless otherwise labeled, is not an organic food.
It’s important to understand the main differences between organic and natural then as regulatory and referring to foods that may have minimal processing. Some natural foods can be defined as foods left in close to original form. This is not always the case, as for instance with terms like natural flavoring. Natural flavors can be made in laboratories and contain things we wouldn’t ordinarily think of as food sources like certain oils or meat byproducts. These flavors do have to be made of foods, but they are foods that have no nutritive value in a product, and may or may not have been produced organically.