advertisements and menus of fast food chains feature these colours, which is no accident. Companies rely on the extensive research that has been done in this field, to get the most for their advertising dollars.
Cool colours have their own niche. Colours like green and blue are some of the best colours for advertising when it comes to over the counter medicines and other health products. Blue is associated with tranquility, and also represents water, a life force. The colour blue can actually slow a person's heart rate, and it reduces appetite, (which is why is not chosen for restaurants). Certain shades of blue indicate dependability, making it a good colour for business ads. Blue is also a popular colour for uniforms, worn by mail carriers, security guards and other officials. Darker blue uniforms are usually worn by more authoritative figures, such as police officers. It has been debated whether or not blue is one of the best colours for advertising online. Many websites use at least some blue in their colour schemes. Whether or not it is one of the best colours for advertising, it is a popular choice for online ads. Colours like sky blue and certain shades of green can also be effective since they evoke the feeling of being outdoors.
According to research, black and white can be two of the best colours for advertising. They are used to signify power and create a sense that the company is highly professional. Often a splash of colour, such as red, is included to accent the starkness, but the main colours are black and white.
You may wish to hire someone to choose the best colours for advertising your business or product, and develop a color scheme for you. Or, conduct an experiment: look over several websites and see which ones you are most comfortable viewing. Which ones influence you to linger? ******* is of course important, but don't underestimate the influence of colour.