Topic46:
The better colours are, the more effective your advertising is. Discuss.
Typical Essay:
The best colours for advertising are those that make people comfortable or stimulate their senses. A colour scheme that incorporates warm colors encourages people to linger, leading restaurants to choose deep burgundy, burnt orange and similar colours. They stimulate warmth and comfort, and when people relax over dinner, they are more likely to enjoy a leisurely dessert or a nice cup of coffee, thus spending more money.
Hot colours are some of the best colours for advertising when it comes to products like fast food. Bright red and yellow are hot colours, indicative of fire, and they stimulate excitement. Warm and hot colours will encourage people to eat more, which translates to revenue. Virtually all logos, advertisements and menus of fast food chains feature these colours, which is no accident. Companies rely on the extensive research that has been done in this field, to get the most for their advertising dollars.
Cool colours have their own niche. Colours like green and blue are some of the best colours for advertising when it comes to over the counter medicines and other health products. Blue is associated with tranquility, and also represents water, a life force. The colour blue can actually slow a person's heart rate, and it reduces appetite, (which is why is not chosen for restaurants). Certain shades of blue indicate dependability, making it a good colour for business ads. Blue is also a popular colour for uniforms, worn by mail carriers, security guards and other officials. Darker blue uniforms are usually worn by more authoritative figures, such as police officers. It has been debated whether or not blue is one of the best colours for advertising online. Many websites use at least some blue in their colour schemes. Whether or not it is one of the best colours for advertising, it is a popular choice for online ads. Colours like sky blue and certain shades of green can also be effective since they evoke the feeling of being outdoors.
According to research, black and white can be two of the best colours for advertising. They are used to signify power and create a sense that the company is highly professional. Often a splash of colour, such as red, is included to accent the starkness, but the main colours are black and white.
You may wish to hire someone to choose the best colours for advertising your business or product, and develop a color scheme for you. Or, conduct an experiment: look over several websites and see which ones you are most comfortable viewing. Which ones influence you to linger? ******* is of course important, but don't underestimate the influence of colour.
Topic47:
Advertising and promotion are two related marketing tools, both widely used in the modern world. Discuss the difference between advertising and promotion. Typical Essay:
Advertising and promotion are two related marketing tools, both widely used in the modern world. At first glance, it may be difficult to understand what exactly the difference between advertising and promotion is, since they both use many of the same techniques, and apply them for very similar ends. A few things differentiate advertising and promotion from one another, including the scope of time involved, overall cost, impact on sales, the purpose, and what kind of companies the technique is suitable for. Both advertising and promotion are types of marketing, involved in getting information about a product out to the buying public. Advertising is usually undertaken by mid- to large-level firms, which come up with cohesive messages that help strengthen the brand and aim to build long term sales. Advertising includes things like buying radio or television spots, printing up advertisements in regional or national papers, hiring guerrilla marketing teams to spread the word about the product, or billboard or poster campaigns. Advertising has at its goal not only an increase in sales in the short- to mid-term, but also a strengthening of the brand and image of the company and products, to build long-term sales and consumer loyalty. Advertising is a costly endeavor, and it can be months or even years before results are seen from a successful ad campaign. As a result, measuring sales directly from advertising can be difficult, although overall trends will of course be noticeable. Advertising is, as a result of its long-term agenda and high cost, best suited for large companies, or larger medium-sized companies, which have the budget for comprehensive campaigns, and a higher interest in building long-term sales.
Promotion, on the other hand, is a more short-term strategy. Although brand-building may occur as a result of promotions, it is not the point. The only real purpose of a promotional campaign is to build sales in the short term, either to move a company back into the black, to build capital reserves for expansion, or as a long-term strategy of constant promotional pushes to reach sales goals. Promotions include things like two-for-one specials, coupons in the local or regional paper, free samples, or special in-store events.
Because promotions are so easy to set up, and tend to be created for short-term gains, they are well-suited to small- or medium-sized companies. Although ad agencies may come up with promotional campaigns as part of a larger ad campaign, promotions are the sort of thing that even a one-person company can put together to help drive sales. This is not to say that larger companies don’t use promotions, of course, and many rely heavily on promotions in tandem with larger regional or national ad campaigns. Coupons, heavily discounted products, and value-added services like technical support are all examples of promotions that might be used by national chains. There is, of course, a great deal of overlap between advertising and promotion. The two disciplines feed and support one another, and healthy ad campaigns often rely on promotions, and visa versa. For example, a company may offer a two-for-one coupon on a product for two weeks before Christmas, with this promotion expected to bring in more business. For months before hand, the same company would likely have an ad campaign pushing that same product, and the campaign would continue for months after the promotion. The promotion, in this case, serves to bring a surge of interest in at a specific time during the ad campaign, helping to make the campaign more effective. Topic48:
Write a composition on the dangers of food poisoning.
Typical Essay:
Food poisoning is a common, usually mild, but sometimes deadly illness. It comes from eating foods that contain germs like bad bacteria or toxins, which are poisonous substances. Typical symptoms include nausea, vomiting, abdominal cramping, and diarrhea that occur suddenly (within 48 hours) after consuming a contaminated food or drink. Depending on the contaminant, fever and chills, bloody stools, dehydration, and nervous system damage may follow. These symptoms may affect one person or a group of people who ate the same thing (called an outbreak). Foods from animals, raw foods, and unwashed vegetables all can contain germs that cause food poisoning. The most likely source is food from animals, like meat, poultry (such as chicken), eggs, milk, and ****lfish (such as shrimp).
Some of the most common bacteria are:
The Centers for Disease Control and Prevention (CDC) estimates that in the United States, food poisoning causes about 76 million illnesses, 325,000 hospitalizations, and up to 5,000 deaths each year. One of the most common bacterial forms of infection, the salmonellae organisms, account for $1 billion in medical costs and lost work time. Worldwide, diarrheal illnesses are among the leading causes of death. Travelers to developing countries often encounter food poisoning in the form of traveler's diarrhea or "Montezuma’s revenge." Additionally, there are possible new global threats to the world's food supply through terrorist actions using food toxins as weapons. As a conclusion, I would like to say that it is necessary for people to avoid food poisoning, to prepare, ****, and store foods properly.