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السلام1
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The triple Bottom Line

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هذا ما وجدته في الانترنت :

What is the 'Triple Bottom Line'
Triple bottom line is a phrase introduced in 1994 by John Elkington and later used in his 1997 book "Cannibals With Forks: The Triple Bottom Line Of 21st Century Business," which seeks to broaden the focus on the financial bottom line by businesses to include social and environmental responsibilities. A triple bottom line measures a company's degree of social responsibility, its economic value and its environmental impact. A key challenge with the triple bottom line, according to Elkington, is the difficulty of measuring the social and environmental bottom lines, which necessitates the three separate accounts being evaluated on their own merits.


المرجع : Investopedia

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